Backing pool

• 70% for base-level pricing - to place bids on the marketplace for Loyalty Badges

• 20% for markup fund - to additionally appraise certain Loyalty Badges

• 5% for burning

Backing Pool are allocated into the following sub pools:

Additionally up to 20% of inApp monetization by selling game items are also used to be converted cash and subsequently provided into Backing Pool.

• advertising monetization - promoting external products and services

• audience resale - services to get user base for game developers

• b2b integrations

Backers — the ecosystem partners who participate in the Loyalty protocol procedures by supplying their funds to the Backing Pool. Backers incentive is to get ecosystem benefits like up to 20% discounts (or depending on the financial structuring they can decide on their own which part of up to 20% of their payment is to be allocated into the pool) on the following services: